Many publishers are struggling at the moment. With so many bookstores across the world closed, sales of paperbacks and hardbacks have fallen. But reports have shown that ebooks sales are stronger than ever, and many independently published authors (who tend to focus on ebooks over print versions) have reported strong profits over the last couple of months.
Many, but not all. I’ve sold far fewer books since March than I did over the first couple of months of the year. My sales aren’t exactly high at the best of times, and my current dip could be down to any number of reasons, but I did wonder if genre is a factor in this. While people are reportedly reading more than usual, there might be a bias toward certain genres. Maybe the particular niche my books fall in is simply not what many want to read at the moment.
To investigate this further, I took a look at the top Kindle ebook sellers in the UK, and a few types of book dominated the list—feel-good reading, crime and thrillers, and biographies and memoirs.
Feel-good books make perfect sense—this is reading as an escape from the worries of real life. But crime and thrillers can be violent and disturbing—at first glance, not exactly an antidote to real-world troubles.
These connected genres are still selling well, I believe, for a couple of reasons. First, they are incredibly popular in ‘normal’ times, and so many crime and thriller fans will keep reading what they know and love. But secondly, these stories often end very positively. Yes there are dark crimes and twisted motives, and the characters (and, vicariously, the readers) are placed in increasingly tense situations. But at the climax, the crime is solved and the perpetrator(s) brought to justice. The hero defeats the evil antagonist. Everything turns out well.
When real life is messy and uncertain, we look for something reliable. We want to believe that good will always triumph, and that wrongs will be set right. So these genres give us that feel-good ending, and do work as an escape from our real-world troubles.
Then there are the biographies and memoirs. The appearance of non-fiction doesn’t surprise me—on top of the ‘usual’ non-fiction readers, there are many who struggle with fiction when times are tough. But we’re all drawn to story, and stories of people’s lives fulfil this.
Consider too the nature of biographies and memoir. Many of these stories involve the narrator facing and overcoming some obstacle. They fight against the odds, emerging stronger at the end, the pain and depression and hopelessness becoming the lessons and motivation to succeed.
What better antidote to all the doom and gloom than reminders that there is hope, and that it is possible to not only survive adversity but come through stronger than before?
So the bestsellers are filled with books that offer either escape or the promise of success.
But what of the very obvious absences in this bestseller list? Where was the horror and science fiction? Where was the darker stuff? In short, where were the type of books I enjoy reading?
It’s clear to see why darker books aren’t too popular at the moment (although I contend that horror is generally a positive genre, with good triumphing over very powerful evil, and you can read my thoughts on this here). Readers who dabble in these kinds of books might be staying away from anything disturbing, wanting instead to use reading as a booster to their positivity. And those of us who find enjoyment from darker books even in hard times are not numerous enough to push these titles into bestseller lists.
Maybe this is why my own books aren’t selling too well at the moment. Maybe I need to work harder at finding suitable potential readers, those who would enjoy science-fiction horror or dark Dystopian thrillers.
There might be trends in reading, but every reader is different. There’s an audience for every kind of book. Asking what the best books to read in trying times is impossible to answer in any but the most general terms. One reader’s engrossing Dystopian tale is another’s bleak trudge through depression. One reader’s buoyant romance, where love shines through, is another’s saccharine overdose of tweeness. One reader is drawn to cosy mysteries where the amateur sleuth and friends solve the murder, while another is pulled toward gritty stories where the criminals and those chasing them are all riddled with flaws that threaten to destroy them from the inside.
So the best thing to read is whatever will make you feel better, whatever engages you, whatever gives you the enjoyment, escapism and mental stimulation you seek.
But, most importantly, keep reading. Reading always helps.