KU or not KU? (Why I’m going wide)

One of the biggest decisions for an independently-published author, when releasing a book, is choosing between going into KU and going wide.

If you’re unfamiliar with these terms, I’ll explain.

KU, or Kindle Unlimited, is Amazon’s subscription service for ebooks. Subscribers pay a monthly fee, and can then borrow as many books from the KU library as they want. It’s great for readers who devour books, and for a newer writer it can be an excellent way to gain more visibility‌—‌when readers don’t have to pay for each book they download, they’re more willing to take a chance on an unknown writer.

To compensate writers for these ‘free’ downloads, Amazon pay for each page a subscriber reads. While the individual page-read amount is very small (a fraction of a cent), the total can soon add up, often overtaking revenue from book sales.

‘Going wide’ means releasing an ebook through other retailers (although most writers still have their work available through the Kindle Store). While Amazon/Kindle is predominant in some places (particularly the US and UK), other ebook retailers have a larger share of the readership in other territories (such as Kobo in Canada). It’s also worth remembering that there are areas where Amazon does not have an e-book presence, and in these countries readers need to use some of the smaller services.

For a writer/publisher, the ideal situation would be to release books through every platform as well as enrolling these same books in KU‌—‌but Amazon don’t allow this. They have an exclusivity clause (for all but a few big-name authors), which means that a book in KU cannot be available anywhere else. So there’s a choice‌—‌either go into KU, or go wide.

ShadowsSeries(fromAmazon)I’m not a fan of exclusivity, so I released the books in my first series, Dominions, wide. But when I came to write my Shadows series, I decided to try KU, at least for a while. But after ordering new covers some months ago, I took the opportunity to rethink.

Some writers make a significant chunk of their income through KU page-reads, so looked back over my own sales and page-reads. I discovered that, since releasing the first Shadows book in August 2017, I’ve earned twice as much through page-reads as through sales‌—‌for each $10 of sales, I’ve received $20 through KU. If I were to go wide with this series, in purely financial terms I’d need to earn twice as much through other vendors combined as I do through Amazon.

Is this likely? To answer this, I checked the figures for my Dominions books (all of them are wide). Here, I discovered that Amazon brought in slightly more than other sites combined, but only just. The figures were roughly equal, so $10 of sales through Amazon equates to roughly $10 through everywhere else. This is about half of what I’d earn through KU page-reads.

From this, it appears that staying in KU is a better move, and also seems to suggest that putting the Dominions books in KU would be a sensible move.

But this doesn’t give the whole picture. There are other factors I need to take into consideration.

KU is owned by Amazon, and they can do with it whatever they want. Amazon continually tweak, aiming for better customer satisfaction in order to increase profits. There have been instances over the past few years where certain changes have cut some author earnings by 50% or more. It’s a reminder that it’s not usually a sensible move to put all your eggs in one basket. There’s more financial security in earning from multiple sources, so that changes resulting in a loss from one source can be offset by earnings from another. Yes, being in KU might be a good short-term move at the moment, but I’d prefer a steady income over many years rather than a quick spike in earnings.

But what of the readers who use different services and retail sites? In my own experience, and at the risk of making sweeping generalisations, it looks like there are.

One tactic often used by writers is ‘first book free’. The idea behind this is to have the first book in a series as a free download, a way for potential readers to try a new writer without spending any money. Then, if they enjoy that free book, they’ll be more likely to buy subsequent books in the series.

There’s a term for readers moving through books in a series‌—‌read-through. Often, there’s a middling to low read-through from book one to book two (especially with a free book one), but a significantly higher read-through from book two to book three. My own sales and downloads fit this pattern‌—‌but it’s worth noting that the read-through from book one to book two differs on different platforms. I have a far higher read-through on Kobo than I do on Amazon. I’ve also found that Kobo readers are more willing to post a rating, although this might be connected to the fact that Kobo allow ratings without reviews, but Amazon insist on a review.

Why this should be, I’m not sure. Maybe readers who specifically favour non-Amazon sites are less likely to be seeking bargains, or maybe they are more serious or dedicated readers. Again, this is a generalisation, and there might be other possible reasons that escape me at the moment.

But what it does mean is that, proportionally, I get more engaged readers on Kobo than on Amazon. I’ve had positive comments from Amazon readers, as well as from readers who use iBooks and Barnes & Noble.

Then there are those who download my Dominions books in places where Amazon don’t reach. So far, I’ve had downloads through all 13 Amazon stores (.com, .de, .com.br, and so on), but have had downloads through Kobo from 80 different countries. As the e-book markets change, and as mobile technology expands into new places (it’s growing particularly strongly in Africa and Asia), being with e-book retailers who reach these areas puts me in a stronger position for the future.

With all this in mind, I’ve now pulled my Shadows series from KU, and am now in the process of publishing the trilogy wide. The first book, Shadowfall, is in most stores now, and Shadowsiege and Shadowstrike are due to have their wide release over the next couple of weeks. At the end of the month I’ve got a few promotions lined up (in the run-up to Halloween, which seemed appropriate for a sci-fi/horror series), and I intend to explore other advertising options too.

Will this move pay off? Only time will tell, and if things go wrong I can always return to KU. But I’m confident this is the right decision‌—‌not for short-term financial gain, but for reaching new readers who will enjoy these books, and who are more likely to buy more books in the future.

Mid-year round-up, and the benefits of struggling with writing

It’s July. That means half of 2019 is gone, and I thought I’d take a look at how the year’s going for my writing.

My first thoughts on this aren’t good. I’ve found writing increasingly difficult, and don’t feel I’ve been very productive. But to be more objective about this, I’ll recap the 2019 goals I set back in January (for more details, that original post can be found here). These were:

  • To release a new edition of Dark Glass, the first book in my Dominions series
  • To release another two Dominions books
  • To take my Shadows series out of Kindle Unlimited and go wide
  • To release paperbacks of at least some of my books
  • To start a new project or series

So, how am I doing?

Dom1CoverSmallI published the rewritten version of Dark Glass in January, and followed it with a box-set of the first three novels. I’m far happier with this new version of the series starter, and a couple of recent (negative) reviews on the following books bring this back to me‌—‌Dark Glass is now a far stronger book, and so more likely to encourage readers to download other books in the series.

I’ll be getting new covers for the Shadows books from next month (the designers I’m using, Deranged Doctor Design, are usually booked up about six months in advance, which is why I didn’t use them for the original Shadows covers‌—‌a mistake on my part, I admit), so I’m waiting for these before re-releasing the series and putting it wide (Kobo, iBook and so on). I’m also getting paperback covers done, and I’ve already formatted the interiors, so this should be another goal ticked off by the end of the year.

So, one goal achieved, two on target. Now we come onto the ones that aren’t going so well.

I started Dominions V back in January, working from a rough outline I’ve been kicking around for some time (well over a year). But I wasn’t pleased with the first draft, and did some intensive planning before starting another draft. This one ended up far too long, and again I wasn’t happy with the story. There were moments I thought worked well, but overall it felt strained, and there were too many sections that plodded. The whole resolution felt forced, and it wasn’t a satisfying read.

It was now the middle of May, and I knew I needed a break. So I put this novel to one side and started something else.

Shadows was always intended as a trilogy, but I left some loops open (I’ve never been a fan of stories that close everything off too neatly). I’d been intrigued by a possible follow-on series, and so I planned and wrote a novel that could be start of this series, and managed to complete the first draft by the middle of June.

This was an improvement on the Dominions V drafts, in that the story worked. But it didn’t sit well with the rest of the Shadows books. The original trilogy was sci-fi infused with horror, whereas this new one was more action/adventure. It felt like a story being crammed into an already-existing universe.

So, six months and drafts of two novels that didn’t work. I started to wonder if I’d wasted half the year, as well as trying to figure out why writing had suddenly become so much harder. And as I thought on this, I realised two things:

Progress means aiming higher

In retrospect, writing isn’t getting any harder. What has got trickier is writing scenes and stories that satisfy my inner critic. As I’ve learnt more about the craft of writing and storytelling, I’m constantly resetting the bar for myself higher and higher.

If I wanted proof of this, I only had to look at Dark Glass. When I released the original version, I was really pleased with it. I believed the story worked, and that the writing was good‌—‌not exceptional, but better than I expected. But a few years later I was able to see so many issues with that book that I decided to re-write it.

No writing is ever wasted

There’s a famous quote from Thomas Edison, when he was asked about his failure to produce (I believe) a working lightbulb‌—‌‘I have not failed. I’ve just found 10,000 ways that won’t work.’ This can apply to anything, including writing.

To get better at something requires two things‌—‌knowing what to do, and practising. With writing, I can read books on craft, listen to podcasts, learn in so many different ways‌—‌but this will have no effect if I don’t put this learning into practice by actually writing.

So I can look back on these ‘failed’ drafts as practice. I can see passages that work, and I can also learn from what didn’t. Through writing, I’ve improved, and that means my next draft should be better, maybe even something I can use.

But there’s another way of using this writing. Stories are made of scenes, and each scene should work on its own. From these drafts, I’ve managed to extract scenes and mould them into short stories (you can read one of these, There’s Always A Choice, here). Additionally, the draft of the post-Shadows book might be usable. I could re-mould it into the start of a brand new series, unconnected to Shadows.


Where does this leave me for the remainder of 2019? I’ve started another draft of the next Dominions novel, after a more in-depth planning process, and I feel it works far better than the previous ones. I’m confident I’ll have this book out by the end of the year, but I doubt the one after will be ready‌—‌especially as I want to spend some time concentrating on the re-release of the Shadows series.

So I won’t achieve all of my goals for this year. But that doesn’t matter‌—‌I’ve kept on working towards them, and I’ve learnt along the way.

As long as I keep on writing, I’m doing well.

Shadowfall free until Monday

Shadowfall (Shadows Book One) is free on Amazon until Monday.

Shadowfall_smallThe company enhanced Brice. They promised him action and adventure. But he’s stuck on a malfunctioning craft, with a crew who treat him like a child. He’s miles from home, in the worst storm of the season, and night is falling.

And in the shadows the creatures wait, their hunger growing.

The company prepared Brice for many things, but nothing can prepare him for what he must face when the shadows fall.

Click on the cover to download the first book in this sci-fi/horror series for free today.

My writing goals for 2019

2019

After falling short of my goals for 2018 (see this post for details), I’m almost wary of setting any for this year. But without goals, it’s easy to let things slip, so here are the things I hope to achieve over 2019.

Release the new edition of Dark Glass and seriously market the Dominions series

I should have the new version of Dark Glass out by the end of February, and then I can start marketing the whole series. I intend to run Amazon Ads (to drive sales on Amazon, obviously), Bookbub (to target other retailers, like Kobo and iBooks) and Facebook (to encourage mailing list sign-ups). Obviously, with Dark Glass being a permafree title, I’ll have to monitor read-through closely to calculate how effective the ads are.

I also plan to release a box-set of the first three Dominions novels, and use ads for this too. If the writing of the next Dominions books goes to plan, the box-set will probably come out over the summer.

Release two more Dominions novels

I’ve always viewed Dominions as a series of trilogies. The first followed Rodin’s journey of self-discovery, but dropped hints about a larger story involving the Domes and Authority. The next trilogy (which started with Riled Dogs (Dominions IV)) is wider in scope, following more characters as plans slowly unfold.

I’m pulling ideas together at the moment (and re-reading all the Dominions books has helped here), and I aim to release Dominions V and Dominions VI, along with another short story, around summer/autumn time.

Go wide with Shadows

I’m getting new covers done over the summer, and I’ll pull these books from Kindle Unlimited before this so that I can do a re-release/re-brand while going wide (running ads, reducing the price of the first book for a limited period, and so on). Out of all my books released so far, I feel this series has the strongest writing and tightest storytelling, so I want to give Shadows a big push.

Release paperback books

When I first put out my ebooks, there was so much to learn, so much to take on board, that I pushed paperbacks to one side. But this year, I intend to put out physical copied of as many books as I can. I’ve been learning about paperback formatting‌—‌even if I eventually hire someone to do this, it’s still important to know the basics. I’m getting new Shadows covers (including for paperback). And for Dominions, I’ll investigate Draft-2-Digital’s paperback service, which apparently can extrapolate a paperback cover from the e-book version.

Dive into dictation

I’ve recently purchased Dragon Naturally Speaking, and I fully intend to be dictating most of my fiction by the end of the year. There are a few reasons for this.

  • It’s faster. At the moment, I can type around 1500 words in an hour when I’m ‘in the flow’, but statistics I’ve read suggest that dictation potentially speeds this up to 5000 words per hour‌—‌a couple of half-our sessions will give me more words than three hours of typing.
  • It frees me up to ‘write’ all over the place. Especially with transcription, I could be ‘writing’ while doing stuff around the house and garden, going for a walk (although I’m conscious of the strange looks I might get) or driving.
  • Moving about while working has got to be healthier than sitting down (or even using a standing desk).

This will only be for first drafting, though‌—‌I’ll still use the laptop for editing. But the decreased time for producing that draft will still make the whole process faster.

A new project

I’m constantly getting new ideas, and I have a couple that could be developed into a new series. If things go well over the first half of the year, I’d like to start serious work on this new series toward the end of 2019.


So, five goals for 2019. Of course, I intend to add content to this website every week (alternating posts and short stories), I still want to develop my writing, and there is always more to learn about marketing and the business side of independent publishing.

Things will surely happen to disrupt these plans, but I’ll keep you posted on what’s happening, and I’ll give you a summary in about twelve months.